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The domain rapidsfordllc.com has the following on the web site, "4330 8th Street South Suite 100." I analyzed that the webpage also said " 2015 Ford Edge SEL SUV V-6 cyl." They also stated " 2015 Ford Edge SEL SUV V-6 cyl. 2015 Ford Edge SEL SUV V-6 cyl. 2015 Ford Edge SEL SUV V-6 cyl. Welcome to Rapids Ford Lincoln LLC. Welcome to our new website! If you dont see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! CarFinder is located under Vehicles Tab at the top." The meta header had Rapids Ford Lincoln LLC as the first search term. This keyword was followed by New, Ford, and Wisconsin Rapids which isn't as important as Rapids Ford Lincoln LLC. The other words they used was WI. 54494 is also included but might not be seen by search crawlers.